Thursday, September 29, 2016
Tuesday, September 27, 2016
Dental Marketing Services
Dental Marketing Expert are dedicated to improving your revenues and profits and helping you explain to your patients what private dentistry can do to improve their health and well being.
We offer a wide range of services including the following:-
- Dental Mobile App Development This incredible technology is just built to increase your patient engagement, increase the number of patients you have using the build in referral tool. Encouraging the use of the app and patient retention via the loyalty feature and giving you the ability to push messages to all your patients whenever you want completely free of charge.
- Social Media Management Everyone knows that you should have an active Social Media presence, but who has the time to do it. Dental Marketing Expert will post twice per day on you social media platforms and answer any queries (excluding clinical) that your patients would like to know, giving you the time to practice dentistry.
- Dental Website Design We only build websites for dentists so we know exactly what to say and how to maximise the number of new patients coming to the practice. All our sites are GDC and CQC compliant. We offer dental content if you don’t know what to write and manage the whole process from beginning to end for you.
- Reception Training It’s vital that you project your practice professionally and efficiently. Your reception staff are the first and last people that patients deal with in your practice. They need to know how to answer the phone professionally and courteously, how to ask for payment, how to up sell treatment and how to project you and your practice.
- Online Marketing Marketing your practice online can be daunting and expensive. If you don’t know what you are doing you can waste thousands of pounds needlessly. Additionally this form of marketing can also take up a great deal of your time. Let Dental Marketing Expert take the strain, we manage your Google, Facebook, email and all other online marketing.
- Offline Marketing Whilst newspapers, magazines, posters and leaflets might not have the glamour factor of online marketing, they are still very relevant. We design and manage all your offline (print) marketing too.
Thursday, September 22, 2016
Seven Reasons Why Your Dental Practice Needs A Mobile App
Seven Reasons Why Your Dental Practice Needs A Mobile App
- Stand Out From the Crowd A mobile app makes your dental practice stand out from your competitors. Your patients see you as being at the leading edge of technology, conversely if you don’t have an app the opposite applies
- Referrals It is probably the best referral tool you can have to generate new patients, one click and patients can share your details with all their friends on Facebook, Twitter, email or text. They are automatically rewarded, as is the person who has been referred.
- Loyalty Scheme It has an inbuilt loyalty scheme. All your patients do is scan a code when they come into your practice to benefit from the scheme
- Push Messaging You can push messages out to everyone who has the app just like a text message, increasing the uptake of your offers. You can sent weekly oral health tips etc.
- Appointment Request Patients can request an appointment slot directly from the app with a preferred time and date, you simply approve or contact them to propose a different date/time
- Fail To Attend Whilst you’ll never stop people from not turning up for their appointment, you can do something about it. With push messaging if someone cancels their appoint at short notice, you can quickly send a message to everyone with the app offering them that slot.
- All your Treatment In One Place Patients can see all your treatment with photographs and video in one place and then book them if they want.
Click On The Video Below For An Online Demo Of How The App Works
Source : http://www.dentalmarketingexpert.co.uk/dental-practice-mobile-app/
Wednesday, September 14, 2016
Dental Reception Training For Your Practice
Dental Reception Training For Your Practice
Dental Reception Training Courses
Make your dental practice more professional with our range of courses
We are able to provide a suit of dental reception training training programmes to practices, based upon their individual needs. As each practice is different, training is tailored to the practice requirements. All our training programs are designed to provide lasting results – not just a temporary boost. Our dental reception training courses include the following issues and practices can choose some or all of the topics for their training sessions.In order to choose the correct training, ask yourself the following:What do you want to achieve from the dental receptiontraining? Who is it aimed at?
Level 1 Fundamental Dental Communication skills / “A Dental Receptionists’ tool kit part 1″
First impressions “listening skills” How to answer the telephone / welcome the patients into the practice Making Appointments Communication New Patient Enquiries What to say and What not to say How to ask for money Data Protection/confidentialityWhat will you learn?At the end of this dental reception training course you will be confident in:
- answering all your calls politely, warmly and professionally
- recognising the importance of creating an excellent first impression
- making patients feel welcome and at ease
- building a rapport with new and regular patients
- how to deal with taking telephone calls and dealing with patients at the desk at the same time
- answering questions with the relevant answers
- asking for money
- making appropriate appointments
Level 2 Advanced Dental Communication skills / “A Dental Receptionists’ tool kit part 2″
Patient Acceptance Policies Body language / Non verbal Communication Win Win Situations FTA’s/DNA’s Handling awkward questions Deflecting Hostility Handling Complaints Customer services Recalls Accounts Upselling Explanation of treatment plans Role Play Team management Time Management Stress Management Diary Management Targets What will you learn? At the end of this dental reception training course you will be confident in:
- understanding how a practice acceptance policy works
- understanding body language
- knowing what a WIN/WIN situation is and how to try and get more of them!
- handling awkward questions and deflecting hostility
- the FTA process
- Giving excellent customer service
- the recall process
- handling accounts
- Upselling: both treatments and OHP’s
- explaining and giving advice on treatment plans
- understanding the need for role play, team management, stress management and diary management
- your targets
Dental Reception Training Bespoke Level
A further level can be provided to offer specific sales support/training. £POA These dental reception training sessions can be provided on a One-to-one coaching basis or indeed a Customised in house practice program. We can also offer Open courses for multiple surgery practices/group practices. All of the above are designed to make your patents feel good and give them the WOW factor, encouraging them to return and keep returning, and also to recommend their friends.
- We listen to your aims/goals/objectives
- We tailor the dental reception training course to yours and your patients needs
- We help you achieve your goals
For more information call us on 01767 626 398 or email us at sales@dentalmarketingexpert.co.uk
Dental Practice Websites
Is Your Website Ruining Your Practice?
Dental Practice Websites From Dental Marketing Expert
There are only two things you need to think about when considering dental practice websites (1) are you getting traffic to it (2) are you converting that traffic into patients, everything else is irrelevant. Don’t be fooled by web designers telling you that if you have a great design people will flock to your site THEY WON’T. So here are the essential questions you need to ask about your website;
- Does my website pass the SEVEN SECOND RULE?
- Is my website mobile ready?
- 99% of visitors don’t book anything especially cosmetic treatment. How can I engage with them?
- Am I in charge of my website or is my designer?
- Do I have my own video on my website and not just something from a supplier?
- Does my site have headlines that catch people’s attention?
- Does my website have content that constantly changes?
- How will I convert traffic into business?
If not here’s what happens when people visit your website.
- 90% of all traffic will leave your site without doing anything if you don’t engage them within eight seconds, you must take this into account with your dental web design!
- 60% of all search is done on mobile devices if your site isn’t mobile ready Google won’t display it, again you must take this into account with dental web design!
- You’ll seldom provide an implant or teeth straightening from the first website visit, so you need a system to engage prospective patients over weeks or even months!
- All dental practice websites need a content management system so that you can make regular changes without having to use your designer!
- If your site doesn’t have video about you and what you have to offer, it’s like watching a silent movie, all dental practice websites now need to be multi-media vehicles!
- You know how important headlines are don’t you. Just think about when you read a newspaper, you always look for the headlines. A website is no different!
- Because our dental practice websites are built using the most advanced technology, they automatically rank well with Google and with our help we’ll ensure you continue to rank well.
- Getting traffic to your website is only 50% of the job. If you can’t convert that traffic into paying patients, it’s all pointless, we’ll show you how.
So If you are want a website built to meet your needs with unique dental web design and give you all the above assurances, call us now on 01767 626 398 or email us atsales@dentalmarketingexpert.co.uk
or visit our FACEBOOK page
All Change At Google Adwords
Major Changes For Google Adwords
If you thought that you could bypass Google Adwords (the pay per click paid for listings at the top of the search page), think again. Google has made some major changes that are going to make search engine optimisation even more difficult.
As I’ve been telling you in this blog for some time now most people will come to your website via a mobile device not a desktop. Google has also recognised this and now has adopted the slogan and philosophy “mobile first”.
50-60% Of All Search Is Now On Mobile Devices
Because 50-60% of all search is conducted on a mobile device Google is taking advantage of this like never before. Here are the changes and you’ll quickly see why search engine optimisation is going to be even more difficult.
Google Adwords is Google’s main source of revenue. They don’t really want you to click on one of those free listings. To make this more difficult they’ve made their ads 50% bigger.
The consequence of this is that now the ads take up 50% more space on the first page of Google. In mobile terms, this effectively means that there are no “free” listings on the first page of Google’s search.
Even if you have the best search engine optimisation company working on your website, it’s highly likely that you won’t be seen on a mobile search.
So how has Google Adwords made its adverts 50% bigger?
Before the change you used to have one line for a headline and around 40 characters for your text. Google has expanded this to two lines for the headline, and given you 85 words to write your text.
The upshot of this is that in almost all instances your click through rate (people seeing your ad and clicking on it) goes up by around 50-60%. This is great news if you are advertising with Google Adwords, not so great if you’re not.
They have also let you put extra words in the URL line. This just makes the advert more attractive, encouraging even more people to click on it.
There are now no adverts down the right hand side of the screen, just the top four or five Google Adwords ads at the top and usually three or so at the bottom of the page.
This has really squeezed the free listings, so that whilst you might get three or four on a desktop search, you really don’t get to see any on a mobile search.
And mobile users are much less likely to scroll down below the Google Adwords ads, they almost always click on one of these.
Google becoming an Adverts Engine
I stated around eighteen months ago that Google would effectively change from being a search engine to an adverts engine and this concept isn’t new.
Just think back a few years to the Yellow Pages. To get noticed you had to pay for a larger advert, Google Adwords are no different.
If you are really serious about promoting your dental practice. Grasp the nettle and start to use Google Adwords. But be beware, if you don’t know what you are doing it can cost you dearly.
Take my advice and get a marketing expert involved. In the long run it will make your ads so much more effective and potentially save you a fortune too.
If you would like to know how we can help you with your pay per click Google Adwords. Call me today on 01767 626 398 or email me atsales@dentalmarketingexpert.co.uk. Visit either our website dentalmarketingexpert.co.uk or Facebook or Twitter pages.
Dental Marketing
The Ultimate Dental Digital Marketing System In One Simple Package
You know you have to get onto page one of Google. You know you have to convert visitors into patients when they get there, but how do you do this? The answer is you don’t because we’ll do it all for you. so call us on 01767 626 398
All you need to make this pay is to get two new private patients per month!
Dental marketing for new patients
You need a constant supply of new patients and probably more importantly keeping your existing ones and maximising the revenues you achieve from them. All this needs constant communication and dental marketing all of which takes a great deal of time and effort, which most dental professionals simply don’t have.
Dental Marketing Expert are your one stop shop for all dental digital marketing. Quite literally we take over this task and do it for you, just look at what you receive when you employ us to work for you:
- A new website or micro website
- Post on Facebook/Twitter once per day to engage with your patients and boost site rankings
- Search Engine Optimisation (SEO) to get you to the top of Google rankings
- Create bespoke animated video for your website
- Email marketing campaign
- Autoresponder management
- Manage your Facebook advertising
- Manage your Google advertising
- Regular calls to assess progress
As you can see a completely comprehensive digital dental marketing service, which generates new patients for you and maximises your revenues, but most important of all this unique package enables you to get on with being a dentist rather than a marketer.
For more information call us on 01767 626 398 or email us atsales@dentalmarketingexpert.co.uk or visit our Facebook Page
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